Riveting Video for Independent Distributors

Co Op Ready Animation & Video Production Services

Built specifically for independent industrial, electrical, MRO, safety, HVAC, and building supply distributors, Riveting Video turns complex offerings into clear, compelling stories—without creating more work for your team.

Our process is intentionally simple. We align on goals, audience, and co op requirements, then handle everything from scripting and voiceover to production and delivery. You stay in control with clear approvals, but we do the heavy lifting. The result is distributor ready video that’s easy to launch, easy to reuse, and built to keep performing.

Check out Rivet|MRO productions for yourself…click on the image to view our YouTube channel.

Video has become a preferred way buyers learn, evaluate suppliers, and make decisions. It delivers information faster, increases engagement, and consistently outperforms static content. It also strengthens SEO by increasing time on page and expanding visibility across search, video, and social platforms.

Most importantly, video is evergreen. A well produced video continues working across websites, sales conversations, supplier campaigns, and social channels—maximizing the return on every co op dollar.
Riveting Video is Rivet’s in house, co op ready video production service—no film crews, no travel costs, no production headaches. Just polished, professional video built for real world distributor marketing.

Most videos are produced in 30 or 60 second formats, with flexibility to go longer when the story calls for it.

Video Formats for Distributor Marketing & Co Op Campaigns

We take short video clips, add custom messaging and stock music tracks to create simple video messages perfect for email and social media. Plus, did you know that Google disproportionately rewards websites with frequent video updates? Instant Videos from Rivet|MRO are the perfect way to quickly add video content to your site and improve your SEO for a minimal investment!

Motion Photography Videos for Distributors

Motion Photography videos combine real photography, subtle motion, layered text, and professional voiceover to create a modern, polished video—without the cost or complexity of full animation.

These videos are especially effective for:

Distributor brand overviews
Sample box and co op campaign support
Product category spotlights
Service focused overviews

Instant Video offers exceptional value and lightning-fast turnaround.

Because they’re built around real imagery—facilities, people, applications, and products—Motion Photography videos feel grounded and authentic. They’re highly versatile, easy to repurpose, and perform well across websites, YouTube, social platforms, and sales presentations. For many distributors, they’ve become the go‑to format for evergreen video content that supports both marketing and sales long‑term.

Graphics Animation Videos for Co Op & Service Messaging

Graphics Animation videos rely on illustrated visuals, animated elements, icons, and motion graphics. This format is ideal when photography isn’t available, when concepts are abstract, or when a more stylized approach helps simplify complex ideas.

Graphics Animation videos work well for:

Explaining processes or workflows
High‑level service overviews
Educational or conceptual content

These videos are especially strong SEO assets because they clearly communicate value quickly—keeping viewers engaged longer and making complex distributor offerings easier to understand. They’re also highly reusable across multiple campaigns and platforms, reinforcing consistent messaging over time.

Check out some of our recent video project work:

Play

Instant Video

Instant Video is designed for speed, efficiency, and economy. Using high-quality stock video, distributor and supplier logos, custom on-screen messaging, and appropriate background music, this format delivers polished video content quickly—without the time or cost of full production.

Instant Videos can flex in tone and style. They can be straightforward and traditional in form and messaging, or more fun and timely—such as recognizing quirky holidays, seasonal moments, or lighthearted industry tie-ins that keep brands visible and relatable.

While video can be extremely expensive (check out this infographic to see typical video costs and compare for yourself!), Riveting Video is extremely affordable!

There’s no voiceover. Messaging is delivered through text, visuals, and motion, making Instant Video fast to produce, easy to approve, and ideal for keeping campaigns moving.

Instant Video is commonly used for:

Social media promotions
Time sensitive campaigns
Product or supplier highlights

This format helps distributors stay visible and consistent while still benefiting from video’s engagement and SEO advantages.

Custom Instant Video

Custom Instant Video includes everything Instant Video offers, with added flexibility for more targeted messaging. Along with stock video and distributor and supplier logos, this format incorporates custom imagery—such as product photography, facilities, people, or campaign specific visuals—to make the message feel more precise and relevant.

Like Instant Video, Custom Instant Video uses on screen messaging and background music rather than voiceover, keeping production fast while increasing personalization.

Custom Instant Video works well for:

Distributor or supplier specific campaigns
Co op programs that require accurate visuals or product emphasis
Targeted promotions where customization improves relevance

It’s the ideal option when speed and budget matter, but the message needs to feel intentionally built—not templated.

Our Video Production Process

We keep the process structured, collaborative, and transparent—so nothing feels complicated or out of character for your distributorship. You bring the insight. We handle the execution.

Creative brief & kickoff call to align on goals, audience, messaging, and co‑op requirements
Script development drafted by our team and shared for approval (up to three revisions)
Professional human voiceover sourced and recorded
In‑house editing & production, including motion, graphics, and audio (up to three revision rounds)
Final delivery, with upload and deployment support available if needed

From start to finish, Riveting Video is designed to make video marketing easier, more effective, and more sustainable for independent distributors—while delivering evergreen content that keeps working long after the campaign ends.