According to a recent MDM survey, Amazon remains both a substantial threat and an important sub-distribution channel. 59% of surveyed distributors already sell through Amazon--and another 42% say they plan on selling through Amazon down the road.
Key survey takeaways include:
- More than two-thirds of distributors surveyed view Amazon as a threat.
- More than a quarter of distributors polled said they sell, or are willing to sell, all the products they carry on Amazon.
- Two-thirds of distributors in the survey selling on Amazon sell commodity-type products and 30 percent use the platform to sell excess and obsolete inventory.
- You must understand customer expectations regarding how they want to shop and buy; then align your capabilities with those expectations.