59% of industrial distributors sell through Amazon

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According to a recent MDM survey, Amazon remains both a substantial threat and an important sub-distribution channel. 59% of surveyed distributors already sell through Amazon--and another 42% say they plan on selling through Amazon down the road.

Key survey takeaways include:

  • More than two-thirds of distributors surveyed view Amazon as a threat.
  • More than a quarter of distributors polled said they sell, or are willing to sell, all the products they carry on Amazon.
  • Two-thirds of distributors in the survey selling on Amazon sell commodity-type products and 30 percent use the platform to sell excess and obsolete inventory.
  • You must understand customer expectations regarding how they want to shop and buy; then align your capabilities with those expectations.

Emails with some form of “THANK YOU” in the subject line enjoy higher open rates than those that do not express gratitude by up to 69%

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Email subject lines that express gratitude tend to outperform email subject lines that do not, according to a recent Marketing Profs report.

The report was based on 2017 data from email campaigns sent by Cheetah Digital clients in a wide range of verticals.

The researchers found email subject lines that included terms such as "with heartfelt thanks" and "thank you!" had average unique open and unique click rates that were 69% and 38% higher, respectively, than subject lines which did not express gratitude.

The higher engagement rates for subject lines that expressed gratitude applied to three campaign types: survey emails, post-purchase emails, and segmented buyer promotional emails.

For more details, click here to see the full Marketing Profs article.

Reshored US Jobs Have Grown 2,800% Since 2010

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According to a recent article on IndustryWeek.com:

Reshoring and foreign job announcements (FDI) surged in 2017 to over 170,000 U.S. manufacturing jobs. This is strong evidence that work can and will be successfully brought back—and is especially relevant in a time of intense debate over tariffs and the trade deficit.

All told, job announcements were up 52% from 2016, and a whopping 2,800% from 2010. Announcements lead to hiring typically within 6 to 24 months. Click on the link above for more detail.

Full Recovery in Sight: U.S. Manufacturing Predicted to Regain All Output Lost in the Great Recession by April 2019

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A new report from the MAPI Foundation predicts that the U.S. manufacturing industry will regain all output lost in the Great Recession by April 2019.

The report says that after years of post-financial crisis struggle, the U.S. manufacturing sector finally has a range of recovery tailwinds that are catalyzing its increasingly sunny outlook. The world is now experiencing a strengthening economic rebound, with every major region enjoying stable performance. Some regions, including the Eurozone, are growing above the expectations of forecasters. The global economic rebound along with the passage of tax reform legislation in the U.S. and the resumption of a much-needed dollar depreciation that began in the early months of 2017 has given rise to the MAPI Foundation’s outlook for the best U.S. manufacturing growth performance in more than a decade.

As of the latest data for January 2018, manufacturing output remains 4.7 percent below the December 2007 level. For the first time, however, recovery is seen in MAPI's forecast.

"We project that the U.S. manufacturing sector will fully regain all lost output by April 2019, just short of a decade since a trough was reached in June 2009," the report says.


US Manufacturing adds 31,000 jobs in February 2018

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According to Industrial Supply Magazine and the US Bureau of Labor Statistics, the United States manufacturing sector added 31,00 new jobs in February 2018. 

Within the manufacturing industry, employment rose in transportation equipment (+8,000), fabricated metal products (+6,000), machinery (+6,000), and primary metals (+4,000). Over the past year, manufacturing has added 224,000 jobs.