Wholesale Revenues up 7.2%

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Wholesale Revenues in August climbed to $473.1 billion, up 7.2% over 2016, according to the US Census Bureau--continuing the trend of good economic news for industrial distributors.

This was after a July that showed a 5.9% increase over 2016.  Most distributors we work with are experiencing a YTD increase of 3 to 5 percent, and have seen even more growth the last few months--but not quite mirroring these numbers. It's easily the most robust industrial economy we've experienced in a decade. 

ITR forecasts call for less robust growth next year and in 2019, then buckle up! These next two years will be the time to grab market share, then take it with you for the ride up!

Some eclipse viewing advice from Rivet|MRO

The Great American Eclipse will take place on Monday, August 21, 2017. At Rivet|MRO, we're fortunate enough to have our Lake St. Louis offices located within the totality of the eclipse.

With that, we've done some preparation, and wanted to share some eclipse viewing advice in advance of the big day. So please take a moment to watch our short video,which, incidentally, will last just about as long as the totality of the eclipse in Lake St. Louis.

Also, as this is the first time our region will enjoy a total solar eclipse since July 7, 1442, our offices will be closed between 11:30 am and 2 pm for some eclipse watching (with approved safety glasses, of course).

Finally, please note, we also will be closing our offices again for the next total solar eclipse in our area, which will take place on Wednesday, June 3, 2505.

Rivet|MRO Welcomes Accashia Thomas as Marketing Intern

Accashia Thomas has joined Rivet|MRO as a marketing intern for the summer of 2017. She is currently a graduate student studying strategic communications at the University of Missouri School of Journalism.

Accashia Thomas has joined Rivet|MRO as a marketing intern for the summer of 2017. She is currently a graduate student studying strategic communications at the University of Missouri School of Journalism.

Accashia Thomas has joined Rivet|MRO as a marketing intern for the summer of 2017.

Thomas is a graduate student at the University of Missouri School of Journalism. She is studying strategic communications.

Prior to entering graduate school, Thomas worked as a graphic artist at Central Missouri Newspaper, Inc. and the Missouri Department of Economic Development, Division of Workforce Employment. She also worked as a graduate research assistant for marketing at the University of Missouri International Center. She is a graduate of Westminster College.

Her duties at Rivet|MRO include search engine optimization (SEO), social media marketing, content development, design, video production and client program management.

"Accashia is already an accomplished professional," said Tim Rasmussen, principal of Rivet|MRO. "We're excited that she will be joining our team this summer and are confident our clients will appreciate her expertise and enthusiasm."

 

Rivet|MRO Introduces Online Consulting Packages for Industrial MRO Distributors & Manufacturers

See the May 2017 Industry Today article about our new consulting services.

See the May 2017 Industry Today article about our new consulting services.

Rivet|MRO has introduced a set of four online consulting packages for Industrial MRO distributors and manufacturers.

"This is an offshoot of our Fractional CMO Services," said Tim Rasmussen, Principal of Rivet|MRO. "While some companies want to engage us as an ongoing part of their team, others simply want more specific help in the short-term. We like to think of it as Ultra-Fractional CMO Services." 

The packages are designed to accommodate a client's immediate needs. The options include:

"Regardless of the issue, we have a package that is appropriate for any Industrial MRO distributor or manufacturer," said Rasmussen. "They can select the option that fits their needs and budget and go from there."

Strategic consulting topics include:

  • Research Planning

  • SWOT Analysis

  • Market Segmentation

  • Positioning Strategy

  • Brand Strategy

  • New Product Development

  • Creative Brainstorming

  • Marketing Plan Development

  • Marketing Team Configuration

  • Hiring Assistance

  • AND MORE...

Regardless of the marketing topic, Rivet|MRO can help. Smaller packages might be more appropriate for more tactical topics like:

  • Market Research

  • Voice-of-the-Customer

  • Branding

  • Advertising

  • Direct Marketing

  • Sales Promotion

  • Branch Merchandising & Design

  • Collateral

  • Trade Show

  • Video

  • Content Development

  • Web Marketing

  • Webinar Marketing

  • Social Media

  • Public Relations

All consulting work is performed by Rivet|MRO Principal Tim Rasmussen.  Sessions can be booked and purchased online.

Rivet | MRO helps industrial MRO (Maintenance, Repair & Operations) organizations grow by providing strategic marketing advice and guidance--along with the executional resources they need to drive meaningful results. For more information, visit rivetMRO.com.

What's in a name?

When launching a new company, one of the more agonizing aspects of the process is determining what to call the new enterprise. Sure, using the owner's last name is a layup. But is it the right answer--especially for a marketing services firm?

I decided it wasn't. (A no-brainer when you have a last name like Rasmussen.) The name had to reflect our value proposition. It had to be memorable. And, from a purely practical perspective, the web URL had to be available--no small task these days.

So why Rivet|MRO?

Our exclusive focus is on industrial clients. It's where we've lived and thrived. We know it exceedingly well. So the name had to have an industrial ring.

Rivets have been a cornerstone of industry for millennia. In fact, their earliest known use was around 3000 B.C. in Egypt. And, despite the multitude of rivet types, their core function has always been the same--to secure something in place.

And that's exactly what we do.

We help our industrial customers secure their place in the market by offering highly impactful marketing services.

But there's more.

Rivet|MRO helps industrial MRO customers secure their place int he market by offering highly impactful marketing services. We tell riveting stories for our customers and help them secure their place in the market.

Rivet|MRO helps industrial MRO customers secure their place int he market by offering highly impactful marketing services. We tell riveting stories for our customers and help them secure their place in the market.

When you boil it down, we tell stories for our customers. Ideally, captivating stories that compel action. Or, more precisely, riveting stories. You get the idea...

The MRO portion of our name is equally important. We have chosen to serve a very specific marketplace--the industrial MRO segment. For our customers, MRO stands for Maintenance, Repair and Operations. For us, MRO stands for Marketing Resource Organization. (That makes us the MRO MRO.) Using this designation both defines our market focus and our deliverable.

Thus, Rivet|MRO.

Here's hoping this background has helped us secure our place in your mind as thoughtful industrial marketers who can help you secure your place.

 

Tim Rasmussen
Principal
Rivet|MRO

 

Amy Angely Joins Rivet | MRO as Art Director

Rivet | MRO is pleased to introduce Amy Angely as its new Art Director.

"I'm thrilled Amy has decided to join us. She's a rock star and our clients are going to love her," said Rivet | MRO founder Tim Rasmussen. Angely and Rasmussen originally worked together at a different agency and have collaborated on a diversity of marketing projects since 2009.

The pair has teamed up to win numerous awards from the Business Marketing Association, the Direct Marketing Association and the Print Services Distribution Association, including 2 Best-in-Show awards (one from the BMA, one from the PSDA).