8 Reasons Why Email Marketing Still Reigns Supreme for B2B

According to a recent MarketingProfs article, despite all the marketing channels that have emerged in the past two decades, email has succeeded in holding its ground. It remains one of the most effective tools that marketers have to reach both prospects and customers.

How has email withstood the test of time? This interactive infographic by email design and HTML-coding company Email Monks gives eight reasons for email's effectiveness:

1. It drives conversions.
2. Its efforts are measurable.
3. It reaches customers in real-time and can be personalized.
4. It works at every stage of the buyer's journey.
5. Many of its processes can be automated, freeing up marketers' time.
6. It is continually being updated with interactivity and animation.
7. It's a prime channel for testing.
8. It's a permission-based channel

Click here for the article and another infographic.

 

The US ranks 2nd in global manufacturing output at $1.867 trillion

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The Brookings Institution has released its Global Manufacturing Scorecard. According to the report, the US ranks second to China in terms of annual manufacturing output, at $1.867 trillion. China produced $2.01 trillion. Japan was third, at $1.063 trillion.

Click on the here for full rankings and to see how the US compares to 18 other nation in five other dimensions of the manufacturing environment: 1) overall policies and regulations; 2) tax policy; 3) energy, transportation, and health costs; 4) workforce quality; and 5) infrastructure and innovation.

Industrial Distributors Experience 5.9% Growth in 2nd Quarter 2018

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According to the MDM/Baird Industrial Distribution Survey, independent industrial distributors experienced 5.9% growth (excluding acquisitions) in the 2nd quarter of 2018.  This exceeded the 5.0% forecast from last quarter.

Additionally, pricing accelerated by 2.7%, which reflected both normal and tariff-related increases. 

Survey respondents foretasted revenue growth of 5.2% for the 3rd quarter.

For more survey details, click here.

U.S. Cutting Tool Consumption Up 9.6 Percent In April

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April U.S. cutting tool consumption totaled $203.68 million according to the U.S. Cutting Tool Institute (USCTI) and AMT – The Association For Manufacturing Technology. This total, as reported by companies participating in the Cutting Tool Market Report collaboration, was down 1.6 percent from March’s $207.08 million and up 21.2 percent when compared with the $168.03 million reported for April 2017. With a year-to-date total of $784.69 million, 2018 is up 9.6 percent when compared with 2017.

For more information, visit AMTonline.org.

For every $1 spent in manufacturing, the economy receives an additional boost of $1.89

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For every $1.00 spent in manufacturing, another $1.89 is added to the economy. That is the highest multiplier effect of any economic sector. In addition, for every one worker in manufacturing, there are another four employees hired elsewhere. (Source: NAM calculations using IMPLAN)

With that said, there is new research suggesting that manufacturing’s impacts on the economy are even larger than that if we take into consideration the entire manufacturing value chain plus manufacturing for other industries’ supply chains. That approach estimates that manufacturing could account for one-third of GDP and employment. Along those lines, it also estimated the total multiplier effect for manufacturing to be $3.60 for every $1.00 of value-added output, with one manufacturing employee generating another 3.4 workers elsewhere. (Source: Manufacturers Alliance for Productivity and Innovation)

Click here for more detail an additional manufacturing facts from NAM.