World-Class Co-op Marketing Solutions for Distributors

We turn co-op into GROW-op!

Integrated Marketing Solutions for Independent Distributors

Electrical • Construction • Plumbing • HVAC • MRO & Safety Supply

At Rivet|MRO, we’re more than a marketing company—we’re your partner in growth. We help independent distributors in industries like industrial, electrical, MRO, safety, HVAC, and building supply maximize their co-op and market development funds (MDF).

Our turnkey campaigns and digital/traditional marketing support take the guesswork out of co-op marketing, so you can focus on running your business.

Think of us as your built-in marketing team—helping you stretch every dollar, attract more customers, and grow your business.

Understanding Co-op Marketing for Distributors

Co-op marketing is a simple, cost-sharing program where manufacturers provide funds—known as co-op dollars or MDF—to help distributors promote their products. You earn these funds based on your purchases, and they can be used for digital ads, trade show materials, sales collateral, promo items, and more.

The problem? Many independent distributors leave this money on the table because they lack the time or resources to manage it effectively.

That’s where Rivet|MRO comes in. We find the funds, build compliant campaigns, and handle all the paperwork—so you can focus on selling and growing your business.

Let us help you turn unused funds into measurable growth.

Rivet|MRO marketing analytics for industrial distributors gives you the power of insight and the ability to manage your business on facts instead of hunches.

Smarter Campaigns. Bigger Wins.

Imagine…

Getting more customers, faster. larger customers, who buy more of what you sell. That’s what we do.

That’s what our targeted marketing campaigns for distributors are designed to do. We use analytics and marketing strategies to help you understand where you win—and how to win bigger. We help you claim unused funds, deploy them in successful campaigns, and gain measurable results through smarter, more strategic marketing.

Whether you need better co-op advertising, stronger promotional products, or sharper messaging, we’re here to help you secure your place in the market.

Maximize Your Co-op Marketing Funds with Ease

Firing Up Your Sales Engine

We make maximizing your co-op funds easy. Rivet|MRO’s proprietary Co|optimizer Co-op Marketing Program helps your distributorship unlock the full value of the co-op marketing dollars you’ve earned from manufacturers—without the hassle.

This co-op marketing program for distributors is completely risk-free and fully managed. We do all the work; you grow your business!

GET STARTED

How Much Co-op Are You Leaving on the Table?

Stop missing out on tens of thousands of dollars in co-op marketing funds. Rivet|MRO helps you claim, plan, and deploy these funds more effectively with:

Supplier research to identify available funds and market development programs
Strategy sessions to develop targeted co-op marketing solutions
Full co-op package preparation and submission
Campaign execution—from creative to distribution
Complete documentation and reimbursement handling

Why It Works

Claim more of the co-op funds you’ve earned
Build smarter marketing campaigns
Launch successful initiatives with expert guidance
Improve ROI with professional execution
Generate more leads—with no out-of-pocket cost

Riveting Marketing Services

Marketing for Distributors That Turns Heads—and Converts

At Rivet|MRO, we help independent distributors cut through the noise with smart, high-impact marketing. From digital campaigns and trade show materials to sales collateral, videos, and promotional products, we provide the tools and strategies that drive growth.

We make marketing easy, effective, and co-op fund eligible—for independent distributors across the broader industrial space.

Riveting Marketing Services for Industrial Distributors

Your all-in-one partner for distributor marketing success.

What We Offer

Rivet|MRO brings 40+ years of experience helping independent distributors in the industrial, electrical, MRO, HVAC, and building supply sectors grow with strategic, co-op-eligible marketing.

Our Riveting Marketing Services include:

Market Research
Analytical Services
Direct Marketing
Branch Merchandising & Design
Trade Show
Strategy & Planning
Sales Promo
Trade Show and More!

Learn More

Riveting Strategic Services

The Smart Way To Market

Marketing Consulting: You’ve got great products. You understand how to serve your customers. And you’re as operationally sound. But you need someone to establish a marketing strategy. Someone to create a plan, tell your story and build your team. Our strategic/analytical services are the ideal way to gear up marketing for your industrial company!

Find Out How

Co-op Marketing Case Studies

Real Results from Real Distributors Using Co-op Advertising, Campaigns & Strategy

+321%

GoodMart/RAB Sample Box was a Bright Idea!

+56%

3M’s Integrated Marketing Success

+35%

Martin’s Video Strategy Boosts Web Traffic

7.5:1 ROI

Peerless Supply saw a major lift in new accounts and revenue—and achieved a 7:5:1 ROI—with a refreshed collateral package.

+11%

Using co-op marketing funds from Ames, Rivet|MRO created this cool and effective summer sales promotion.

+18%

Industrial Mill & JPW light up sales by 18% with a simple give-away promotion.

+300%

Mid-State Supply tripled its co-op marketing budget in just one year using a Rivet-led strategy with market development funds and co-mingled supplier programs.

50:1 ROI

Mid-State Supply Used Co-Op marketing funds to create this sample box—which drove incredible sales growth.

+100%

Increase in JET sales with targeted sales promotion.

32:1 ROI

Full digital marketing campaign for ITW—including clickable catalog, video, email, and social—created massive engagement and ROI.

Want results like these?

Have a Co-op Marketing Question?

We want to help!

Ask us any question about co-op marketing for distributors, and we’ll respond within one business day.