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Brand Transformation for Bernie’s Electric Supply
Electrical • Bearings & Power Transmission • PVF • Construction • Plumbing • HVAC • MRO & Safety Supply
Rivet|MRO drives distributor growth through the systematic acquisition and strategic application of co-op marketing funds. We’re more than a marketing company—we’re your partner in growth. We help independent distributors in industries like industrial, electrical, plumbing, MRO, safety, HVAC, and building supply maximize their co-op and market development funds (MDF).
Our turnkey campaigns and digital/traditional marketing support take the guesswork out of co-op marketing, so you can focus on running your business.
Think of us as your built-in marketing team—helping you stretch every dollar, attract more customers, and grow your business.
Co-op marketing is a simple, cost-sharing program where manufacturers provide funds—known as co-op dollars or MDF—to help distributors promote their products. You earn these funds based on your purchases, and they can be used for digital ads, trade show materials, sales collateral, promo items, and more.
The problem? Many independent distributors leave this money on the table because they lack the time or resources to manage it effectively.
That’s where Rivet|MRO comes in. We find the funds, build compliant campaigns, and handle all the paperwork—so you can focus on selling and growing your business.
Let us help you turn unused funds into measurable growth.
Rivet|MRO marketing analytics for industrial distributors gives you the power of insight and the ability to manage your business on facts instead of hunches.
Imagine…
Getting more customers, faster. larger customers, who buy more of what you sell. That’s what we do.
That’s what our targeted marketing campaigns for distributors are designed to do. We use analytics and marketing strategies to help you understand where you win—and how to win bigger. We help you claim unused funds, deploy them in successful campaigns, and gain measurable results through smarter, more strategic marketing.
Whether you need better co-op advertising, stronger promotional products, or sharper messaging, we’re here to help you secure your place in the market.
Firing Up Your Sales Engine
We make maximizing your co-op funds easy. Rivet|MRO’s proprietary Co|optimizer Co-op Marketing Program helps your distributorship unlock the full value of the co-op marketing dollars you’ve earned from manufacturers—without the hassle.
This co-op marketing program for distributors is completely risk-free and fully managed. We do all the work; you grow your business!
At Rivet|MRO, we help independent distributors cut through the noise with smart, high-impact marketing. From digital campaigns and trade show materials to sales collateral, videos, and promotional products, we provide the tools and strategies that drive growth.
We make marketing easy, effective, and co-op fund eligible—for independent distributors across the broader industrial space.
The Smart Way To Market
Marketing Consulting: You’ve got great products. You understand how to serve your customers. And you’re as operationally sound. But you need someone to establish a marketing strategy. Someone to create a plan, tell your story and build your team. Our strategic/analytical services are the ideal way to gear up marketing for your industrial company!
Brand Transformation for Bernie’s Electric Supply
SHIVELY BROS. / 3M Cross-Channel Safety Campaign
DUPONT TYVEK 200%Â Growth with Clickable Catalog
QUEST CATALOGÂ 20%Â Sales Lift with Clickable Catalog
GOODMART / RAB 321% Sales Increase with Sample Box
ACCUTECH 56% Sales Lift with Integrated Marketing Success
INDUSTRIAL MILL / JPW 18% Increase with Simple Give-Away Primotion
SHIVELY BROS. New Sales Lead from Social Media
A&M / ITW 32x Product Line Growth with Disinfecting Campaign
MID-STATE SUPPLY 50:1 with Targeted Summer Sample Box
Want results like these?
We want to help!
Ask us any question about co-op marketing for distributors, and we’ll respond within one business day.
