When launching a new company, one of the more agonizing aspects of the process is determining what to call the new enterprise. Sure, using the owner's last name is a layup. But is it the right answer--especially for a marketing services firm?
I decided it wasn't. (A no-brainer when you have a last name like Rasmussen.) The name had to reflect our value proposition. It had to be memorable. And, from a purely practical perspective, the web URL had to be available--no small task these days.
So why Rivet|MRO?
Our exclusive focus is on industrial clients. It's where we've lived and thrived. We know it exceedingly well. So the name had to have an industrial ring.
Rivets have been a cornerstone of industry for millennia. In fact, their earliest known use was around 3000 B.C. in Egypt. And, despite the multitude of rivet types, their core function has always been the same--to secure something in place.
And that's exactly what we do.
We help our industrial customers secure their place in the market by offering highly impactful marketing services.
But there's more.
When you boil it down, we tell stories for our customers. Ideally, captivating stories that compel action. Or, more precisely, riveting stories. You get the idea...
The MRO portion of our name is equally important. We have chosen to serve a very specific marketplace--the industrial MRO segment. For our customers, MRO stands for Maintenance, Repair and Operations. For us, MRO stands for Marketing Resource Organization. (That makes us the MRO MRO.) Using this designation both defines our market focus and our deliverable.
Here's hoping this background has helped us secure our place in your mind as thoughtful industrial marketers who can help you secure your place.