Is Your Website Hurting Your Industrial Distributorship's Marketing Campaigns?

Approximately 62% of marketers choose to use Facebook as their number one social media marketing platform. Although social media websites can be great to drive traffic, your number one marketing platform overall is your distributorship's website.

Unfortunately, it could be your company website that's driving away potential consumers.



Is your website out of date?

As many businesses know, it's critical to keep your company website up-to-date. But many businesses may not know when their website needs an update. This goes double for industrial MRO, metalworking, cutting tool and safety distributors.

One of the biggest signs your website needs an upgrade is if it's been two to three years since you last updated your site. Technical demands and consumers' viewing habits cause website trends to change regularly. That means, if you're not on your game, your website can quickly go from modern to out of date.


How do I know if my website is an issue?

A website that's been recently designed and has a modern aesthetic isn't necessarily great. In fact, some websites that have been recently updated may still be making a big impact on your marketing campaigns.

But how do you know if it's your website that's causing the problem? Here are telltale signs it's your company website that's having an impact on your marketing campaigns.

Your pages load too slowly. Online users will click away from a website if it doesn't load within three seconds. If your site loads slowly, consider making a few edits to get it up and going again.

Your website isn't generating new leads. Websites that don't generate sales, leads, or conversions aren't doing their jobs. Look at your competitors' websites to see what their website has that yours may not.

You have a high bounce rate. This is a major sign your website needs a boost. Analytics that scream 'help!' like a high bounce rate are never a good sign.


Who can I call for industrial consulting services?

Your brand is up to 53 times more likely to rank on the first page of Google when your business uses videos. Yet, it isn't enough to post a video on your website. Sometimes an industrial consulting service is necessary to help you find the best marketing angle.

Whether you're interested in industrial consulting or MRO marketing services, Rivet|MRO has what you need. To learn more about how to improve your distributor marketing plans and how to use your co-op marketing funds, contact Rivet|MRO today.
 

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