5 Simple Things an Industrial MRO Distributor Can Do To Boost Its Marketing Results

It takes time and energy to come up with successful marketing strategies. This is especially true for Industrial and MRO distributors, where you may not have a marketing director on hand.

Yet there are a few things you can do to help boost sales without pulling time away from your other projects. Here are five things your industrial MRO distributorship can do to improve sales with minimal time and effort.

  1. Produce a video. Up to 97% of marketers say that videos boost user understanding of a product or service. Videos are also great ways to show your audience your brand personality. You can show consumers what your business is like in person and how your manufacturing process works.
  2. Set up Google Alerts. Google Alerts help you stay up to date with industry information. You don't need to search for what's circulating on the web anymore. You'll receive email alerts about new developments on certain topics. Google Alerts also helps you stay updated on your competitors
  3. Update your social media. Social media marketing helps boost traffic and exposure. In fact, 62% of marketers say Facebook is their top choice for social media marketing. Yet many businesses rarely update their social media accounts after setting them up. Keep your social media accounts updated with relevant content. 
  4. Make sure your marketing and sales teams work together. Marketing and sales have an immense influence on each other. Marketing drives sales and sales provide insight into marketing. Make time for your teams to communicate face-to-face. This will boost communication and results.
  5. Outsource industrial marketing services. It can be a struggle to keep up with marketing and sales strategies. By outsourcing industrial marketing services, you're putting your strategies into experienced hands. This leaves you free to stay productive on other projects. And because you're outsourcing experienced professionals, you don't have to worry as much. You can keep your blood pressure on the lower side.

The industrial marketing services of Rivet|MRO can help take your business' marketing and sales strategies to the next level. For more information about co op marketing or industrial marketing, contact Rivet MRO today.

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